OpenAI Academy helps you master generative AI
- Mike Dzierza
- May 4
- 2 min read

A Beginner-Friendly Way to Master ChatGPT and Generative AI
If you're running a small business, working as a creative and are curious how ChatGPT can help you, or just trying to wrap your head around all the buzz around "AI" - the recently launched OpenAI Academy is one of the most practical resources I’ve seen.
It’s free. It’s built by the team behind ChatGPT. And most importantly, it’s designed to teach you how to actually use this stuff - not just explain how it works.
Most tutorials on YouTube, TikTok or LinkedIn are hit-or-miss. You either get:
5-minute hype reels with no substance, or
super technical deep-dives that assume you already have a PhD in prompt engineering.
The Academy finds a balance. It covers:
How to write good, effecive prompts
Real-world use cases - particularly useful for small businesses, creators, freelancers
How generative AI works, at a level that actually makes sense
Who OpenAI Academy is for
I'd say it's for anyone who uses ChatGPT (but also other LLM-based tools requiring prompts) and who is serious about getting the most out of it. For example:
Small business owners who want to automate marketing, research, or admin tasks
Creators looking for a boost with ideation, outlining, or content generation
Curious professionals who want to understand the tech behind the tools
Available Collections
The OpenAI Academy courses are grouped into bigger collections, each containing several short tutorials. Nothing too taxing, but just enough to grasp the basics and get going.
At the time of writing, these are some of the collections available:
OpenAI for business - how to use ChatGPT for market research, strategic planning or write with canvas
Sora tutorials - for those into AI video creation. From storyboarding to blending videos.
ChatGPT at Work - self-explanatory, really. From deep research to advanced prompt engineering and data analysis.
There are also collections for educators, coders and students.
It's good to see OpenAI publishing free resources (Google has done it for Gemini too by the way) to make it easier for users to maximise the power of ChatGPT.



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