Hi, I'm Mike.

I'm Mike and I'm the founder of Generate Studio.

 

My journey from media production for companies like the BBC, News UK or EE to AI implementation gives me a unique perspective on content creation and technology adoption.

 

With over 15 years in broadcasting and content marketing, I understand the creative challenges teams face daily. More recently, I've led generative AI initiatives at companies like eBay and Booking.com, where I helped teams integrate AI tools into their workflows while maintaining quality and brand voice.

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This blend of creative and practical experience allows me to bridge the gap between AI's potential and its practical application. I speak both languages: the creative needs of content teams and the real-world capabilities of AI tools.

 

My approach focuses on finding the right solutions for your specific challenges, not forcing technology where it doesn't belong.